Art comes to life in Buenos Aires

The cool thing about art is that everyone has a way of interpreting it. That said, the artist always has a specific story or reason behind the art that sometimes isn't obvious to the viewer. SO - what if art could speak. "Pish posh" you say? We swear, it's real.

At the Museum of Modern Art at Buenos Aires, museum goers have the opportunity to communicate with the art pieces through a chatbot. While standing in front of a piece, the viewer can ask the art questions about the piece thereby bringing to life.

Museums are usually a passive experience without much interaction. Allowing consumers to experience art with more active participation is bound to create more of an impact on the viewer and potentially even attract new patrons to the museum for the promise of a different type of experience that adds more value.