Let's talk about gifs. We love them. Gifs of cats, gifs of Ryan Reynolds, gifs of Obama dancing on a pizza. But they can be so much more.
When Bandcamp announced changes to their online ordering system - a truly uninspiring topic - they did so with gifs. Just look at it. Can you imagine how many words it would have taken to describe all those steps?
Given that many internet users aren't tech-saavy or patient, it's impressive to see "boring" content transformed into such a simple, accessible format. It shows that brands can always create a better user experience, no matter what the content is.