The bar is meant to be a fun, upbeat, kick back and let go of the day kind of experience. But that experience has the potential go very differently, very quickly. This powerful drunk driving activation is a reminder of that.
A drunk driving awareness group Arrive Alive has teamed up with a Canadian bar (The Emmet Ray) to send a message to its patrons. It began serving drinks on metal coasters made from the wreckage of cars that were involved in drunk driving accidents. The coasters read "This coaster used to be a car that never made it home". If that doesn't send the message home, I don't know what will.
Bars have always had a responsibility problem in the perception of the general public, but a business who shows they care a little more than the others may woo over additional patrons . . . and maybe save a life.
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