You are scurrying through an underground shopping plaza and of course you notice all the billboards on the walls and hanging from the ceilings. Wait...you don't? Well you might have noticed this one and for a kicker...the billboard would actually notice you back.
A Canadian billboard company, with the help of an ad agency, created this interactive billboard for Mazda. This billboard recognizes your head has turned and, in real time, has a counter of how many heads have turned for the billboard so far. Another example of interactive marketing and the application of "smart ads" that are springing up in high traffic urban areas. Such interactive ads immerse the consumer in the product a bit more than just an ad on a piece of vinyl.
Next time you notice a billboard take a good look at it to be sure it is not noticing you back!