I'll eat my water, thank you...
After two years of development, a new compostable one-portion serving of water is ready to hit the market. Three London-based design students saw a need to reduce the number of disposable bottles that continue to be dumped in landfills. They created their first prototype of an edible bottle back in 2014. Skipping Rocks lab is now bringing the Ooho to market using the culinary technique spherification, the same process used to add juice balls to boba tea. The outer membrane is made from a gelatin-like substance and is edible or can be composted. The initial target is outdoor cafes or events such as festivals, races, etc. And as the Ooho doesn’t come with a lid, the portion size is meant to be small and consumable in one go. Skipping Rocks labs has a crowdfunding campaign setup to raise money to finalize manufacturing equipment so end users can manufacture these little pods on-site, also eliminating the need for trucking. Seems like this product still has a way to go before it becomes mainstream, but will it eventually replace the easy to grab but bad for the environment water bottle?
Labels:
biodegradeable,
crowdfunding campaign,
customer experience,
edible packaging,
recycle,
water
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1 comment:
Can't see this replacing water bottles in situations where a reusable container is highly desirable.
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