If you can't look up, look down


It's probably not a shock to learn that accidents are caused by texting or distracted driving (and if you didn't know, now you do). 

In the Netherlands, the city of Bodengraven is testing a technology called "Plus Lightlines" to address the issue. It serves the same purpose as a crosswalk light, except it's in the ground, where distracted eyes are already looking.


While it may not seem like such a big deal, the "Plus Lightline" harnesses an obvious behavior - people looking at smartphones are looking down - and creates a safer experience around it.

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites