Ford: Go Further... with babies


New parents shopping for a family car have a lot riding on their decision, so finding a brand to trust is a challenge.

Designed with parents in mind, Ford Spain created The Max Motor Dreams baby crib for fussy babies that only fall asleep on car rides. The crib recreates the experience of a moving car for that soothing, sleep-inducing effect. Parents rejoice! And know that their daily plight goes acknowledged.

We love CX moments like this - a rite of passage turned into a humorous and empathetic brand message.

1 comment:

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