What do you get when a car manufacturer slowly increases its share in the market, while developing a lifestyle platform meant to resonate with consumers? A sweet looking get-a-way courtesy of Volvo.
As sales have risen in recent years, Volvo is taking a slightly different approach to how they market. Get Away Lodge is their current effort to identify and appeal to the lifestyle of potential customers. $11 billion investment aside, they’re not just talking the talk, but walking it with this pop-up lodge close to Are in Sweden known for winter sports. With the assistance of Tablet Hotels, Volvo’s effort expands reach with this relaxing retreat, various lodge amenities and winter sports gear.
If you thought Subaru was the only game in town to trek up that mountain during the winter season, Volvo’s revamped XC90 wants your attention. I appreciate their way into the mind of consumers like me who love cars. Knowing that the journey and destination are just as much a part of our lives as the vehicles we buy.