What do you get when a car manufacturer slowly
increases its share in the market, while developing a lifestyle platform meant
to resonate with consumers? A sweet looking get-a-way courtesy of Volvo.
As sales have risen in recent years, Volvo is taking a
slightly different approach to how they market. Get Away Lodge is their current effort to identify and appeal to the lifestyle of potential
customers. $11 billion investment aside, they’re not just talking the talk, but
walking it with this pop-up lodge close to Are in Sweden known for winter sports. With the assistance of Tablet Hotels,
Volvo’s effort expands reach with this relaxing retreat, various lodge amenities and
winter sports gear.
If you thought Subaru was the only game in town to trek up
that mountain during the winter season, Volvo’s revamped XC90 wants your
attention. I appreciate their way into the mind of consumers like me who love
cars. Knowing that the journey and destination are just as much a part of our
lives as the vehicles we buy.
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