Wendy's hits the road for March Madness

Wendy’s has been making waves with their fresh beef campaigns for weeks and decided to make their way into the current cultural trend of March Madness. The NCAA Tournament captures the attention of a number of basketball fans year after year from all over the country and this year Wendy's gets to benefit off that chatter with a fully integrated, 360 degree customer experience.

First, fans can create their own bracket through the Wendy’s Twitter account, which is the first bracket challenge to be created strictly through Twitter. They also partnered with many YouTube stars and ESPN personalities to extend reach and further connect Wendy’s to the tournament.

And to bring the experience out into the real world, Wendy’s #Drive2theFinal4 campaign brings a food truck filled with free cheeseburgers to multiple cities across the country that are hosting the NCAA tournament.

The experience will then come to a close at the final game in Phoenix where fans can compete in a photo-submission contest to win a grand prize.

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