Posting pics on social media is all about the likes, right?
Well, how about the love? Nikon has launched a new brand awareness campaign
called “Show Your Love Some Love” that's focused on taking photos of the
city just about everyone loves: New York City.
As a combined social and out-of-home campaign, Nikon posters
and billboards can be seen up and down the “N” subway line, which not only
stretches from Times Square through Queens, but is also conveniently color-coded
with the Nikon yellow and black. The ads feature NYC-specific headlines that
connect to the common New Yorker, for example, “Dear NY, I love how I can go
through 14 countries in 2 subway stops.” Consumers also have the chance to
submit their own photos of New York and why they love it by using the hashtag
#NikonLoveNY to be shared on the campaign website.
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