Nowadays we're constantly looking for the inside scoop to how our favorite brands work behind closed doors. Just last August Jameson temporarily closed their distillery to the public for a multi-million dollar revamp. The already iconic distillery transformed into a fully interactive and engaging experience to give visitors that "behind the scenes" experience the seek while touring the facility.
The goal of the experience is to share the great story of the Jameson brand and how it has continued to thrive from day one. They do this through introducing immersive and fun technology that allow visitors to interact in ways they were never able to before. And, as always, the tour ends with a Jameson whiskey tasting, just like how John Jameson would end each of his days as well!
The new experience really gives visitors a chance to connect with the brand and understand where they come from, which is crucial to the customer experience. And, bonus, it's expected to bring in a larger audience giving Ireland tourism a little extra push to over a million visitors within the next ten years!