Imagine Grand Central Terminal on any given day. Beleaguered Manhattan commuters trudging through, souls already sucked dry with the thought of another frantic day at the rat race. Every last one of them, at one point or another, wishing they were a just a kid again, plopped in front of the tube on a Saturday morning in their PJs with a bowl of pure sugar, no adulting required.
Now imagine our weary sojourner glancing up mid-trek to behold a gigantic cereal bowl ball pit, complete with diving platform, surrounded by fun graphics and cartoony cloud projections. Imagine jaded NY commuters setting down their briefcases and leaping joyfully into the bowl. Best of all, imagine sampling three new cereal-inspired ice cream flavors!