Yeti's first store is a permanent activation

There is a difference between seeing a shirt in a store window and seeing a shirt in an display window that inspires a shopper. If a shopper can see themselves wear the shirt, the chances they buy the shirt are much higher.

Or if a brand is in the center of a great experience (big or small), a brand can forever be tied to an emotional experience. The classic example is a song that brings a smile to your face by the memory it invokes. You are more likely to purchase that song than a song with no emotional connection.

Yeti is opening it's first flagship store where they say sales is secondary to creating an immersive experience for consumers. If they inspire shoppers to create their own experiences, and bring Yeti along for the ride, they'll win more than just sales.

1 comment:

Unknown said...

Luxury watch replicas are quality rolex replica sale that are made to resemble their significantly more expensive designer counterparts at a fraction of the price. For example, the average rolex replica sale Submariner, an extremely popular luxury watch, will set you back anywhere, depending on the condition of the rolex replica and which model you choose. The Rolex Submariner diving watch was initiated at watches store during 2017 which happened to coincide with the growth of self contained below the surface breathing apparatus, called scuba. In the year of replica watches Rolex had a couple of editions of the Submariner. These quality timepieces offer those who can afford the real thing the opportunity to accessorize their outfits with beautiful watches that look and operate just like the real thing. Because rolex replica sale are so affordable, most can afford to purchase more than one, giving them the opportunity to try many different looks and styles.

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites