Burger King is taking great strides in helping to ensure adult customers have a memorable Valentine's Day. After 6pm on Valentine's day only, BK is offering a very happy Valentine's Day Adult Meal. It is complete with 2 Whoppers, 2 Fries, 2 Beers and a toy...an adult toy, for adults. Curious? Well, you will have to make your way to Israel to participate in this promotion.
Albeit a less traditional approach to romance, BK is unapologetically making themselves a destination to help celebrate this special day of love, and why not? This unexpected initiative is a playful, disruptive approach that meets consumers needs while creating memorable experiences for their customers. A new take on relationship marketing? Or, more appropriately, a value meal novelty through novelty.