Whoppers with love

Burger King is taking great strides in helping to ensure adult customers have a memorable Valentine's Day. After 6pm on Valentine's day only, BK is offering a very happy Valentine's Day Adult Meal. It is complete with 2 Whoppers, 2 Fries, 2 Beers and a toy...an adult toy, for adults. Curious? Well, you will have to make your way to Israel to participate in this promotion.

Albeit a less traditional approach to romance, BK is unapologetically making themselves a destination to help celebrate this special day of love, and why not? This unexpected initiative is a playful, disruptive approach that meets consumers needs while creating memorable experiences for their customers. A new take on relationship marketing? Or, more appropriately, a value meal novelty through novelty.


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Neil Simon said...


Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites