Whole Foods puts the focus back on basket rings

By looking at each shopper's purchase history and creating individualized offers or suggestions, consumers are made to feel important and valued.

We see CPG brands do this all the time. By using shopper data, consumer trends, and a plethora of other studies and learnings, a marketer's job is to get just one more unit into a consumer's basket.

And one more item in the basket means higher basket rings for retailers. So if a retailer can offer customized shopper data to CPG brands, there this an opportunity to create not only brand loyalty, but store loyalty.

Whole Foods is jumping feet first into the Shopper Analytics game with a new deal with Dunnhumby. This deal could help establish a loyalty program where none existed before and gain insights on a coveted group of shoppers.

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