Reconnect in luxury with Volvo
For most people, cars aren't just a means to get from point A to point B, they're a lifestyle. This is especially true when we're talking luxury vehicles. What you drive says a lot about you, your style, even your passions. So, as an automotive brand, using that knowledge to deliver experiences to match can be super impactful in driving loyalty. Volvo understands this and their latest partnership activation proves it.
Volvo partnered with luxury hotel chain, Tablet Hotels, to create a pop-up luxury retreat experience called Get Away Lodge outside Are, a busy winter sports village in Sweden. People were invited too book a stay to reconnect with their passions through a variety of luxurious experiences like a yoga and meditation room, fireplaces in your room, winter sports gear for your use, and a cozy lounge area overlooking the beautiful Areskutan mountains. And, of course making sure they let customers experience their latest models in a meaningful way, during their entire stay they had access to the new Volvo V90 Cross Country, perfect for getting around those snowy roads.
Excuse me while I go put in for some vacation time . . .