Pop-Tarts creates unique offerings in its NYC pop-up

Millennials and Gen-Z (aka Gen-zennials) embrace experiences and passion points, it's how they define themselves. Music, athletics, art, and food are just a few of the common passion points Gen-zennials are drawn to. 

When it comes to food, cooking and eating are two sharable experiences that Gen-zennials take pride in. If Pinterest was made for collecting recipes you want to make, Instagram was made for showing off food your about to eat! 

Pop-Tarts is capitalizing on Gen-zennials love of food photography and their enthusiastic youthfulness by partnering with a chef to create one of a kind menu with Pop-Tarts as the star in every dish. 

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