Ikea does video hacks
My Facebook feed is filled with videos showing people preparing simple a meals or a new way to prepare/cut/cook a food. Apparently there is a right way to cut a mango and I've all been doing it all wrong! But I tired this new way, and it worked!
These visual hack videos have become a go-to resource for recipes and tips. It's easy to see how food brands have embraced this solution-based trend. But how does a furniture store get into the video-hack game? By addressing a common problem faced by apartment dwelling millennials...space.
Ikea created multiple 2-3 minute videos that share how small living spaces can be maximized for optimal use. These minimally branded videos offer tips on how to design a space and inspire viewers, while at the same time do a great job of highlighting the solutions available from Ikea.