Audi brings virtual reality to the sandbox.

I’m not looking to buy a car this week, but when I do, Audi has thrown their hat into the mix. Whether it’s a house, the latest 60in 4K smart TV or new car, that BIG purchase may be far off. Yet that never stopped someone like me from geeking out over a purchase I’d consider, months or even years out.

Audi Norway aims to be top of mind with their Enter the Sandbox Experience. If you haven’t tried virtual reality, I suggest you do. It’s beyond immersive and it may surprise you. Audi takes it a step further in a partnership with MediaMonks—allowing participants to get creative and customize race tracks in a real sandbox. Their sandbox creation is later scanned via infrared to create the virtual world. The lucky tester takes a seat behind the carefully designed wheel, VR headset and pedals to mimic the realistic feeling of driving through the sand.

There are so many car manufacturers and styles to choose from. Audi shows that they’re in tune with drivers who value more than going from point A to point B. Someone like me. Taking a spin with that big an investment should also be enjoyable. While I don’t know what their new Audi Q5 truly feels like in person, I for one won’t hesitate to take it for a spin after seeing this.


Roman lesnar said...

Good focuses you composed here..Great stuff...I think you've made some really intriguing points.Keep up the great work. Jesse Palmer

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