Really….you can!! As a father of a 9 year old daughter, I’ve spent quite a bit of time echoing this message, and acting it out just as these dads are. Mattel’s “Dads Who Play Barbie” campaign not only reinforces this, but it effectively ties the emotional aspect of the moments we’ve shared with Barbie.
Our experiences with brands can be shaped in many ways. Being able to tap into an emotional chord, only sinks the marketing hooks in deeper. Heck, I might even ask my daughter to dig out her Barbie’s to see if she still wants to be a veterinarian - or better yet, a marketer!!