With only 3 weeks away from the Super Bowl, Johnsonville has launched “The Sausage Dome”. A Sausage-themed reality TV show, where contestants create their own recipes and compete against each other for a year’s supply of sausages and a place in Johnsonville's "Big Game Binder" recipe book. They'll be judged by the "The Sausage Six," a group of Johnsonville employees with hearty appetites and no judging experience.
It’s a great, efficient lead up to the Super Bowl, without actually forking over the dollars to be an official Super Bowl sponsor, and a great way to give customers a first hand experience with your brand without a huge investment. So grab your sausage and start cooking!