The Macallan Residence is style in a bottle

Luxury brands have a tough job marketing to consumers--they need to connect with them on a much different level, a more emotional level, to make the brand not only feel like part of their lifestyle, but almost as an extension of who they are as a person. The Macallan Residence experience does a good job of this by offering a distinctive sensory tour of other high-end luxury brands.  While attending an Macallan Residence event, consumers can indulge in the overall experience of luxury on all senses, while giving a symbolic value and emotional connection to its own brand.  Just watching the video, makes you want to go out and buy a bottle just to make you feel like you’re part of this club.

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