The holiday store with nothing to sell

In the weeks prior to the holidays we are all typically working hard to prepare for the festivities.  Decorating the house, preparing for the perfect meal, deciding on the perfect Christmas cocktails and finding the best gifts for each of our loved ones. 

Those things are all wonderful, but Minute Maid wanted consumers to remember that the holidays are about so much more than that, so they created a holiday pop-up store. The twist? There was absolutely nothing for sale there. Instead, the pop-up experience allowed visitors to take the time to reflect on what their loved ones mean to them and write them meaningful letters to their loved ones. Then, their letters were wrapped up all nice and delivered to their recipients. Such a simple experience, but it generated some really powerful heart-felt stories to show how the simplest things can be the most meaningful.