Terrifying 'Ring' prank scares the living daylights out of TV shoppers

WARNING: The experiential campaign you are about to see is not for the faint of heart.
Viewer discretion is advised.



It's been about 15 years, and I'm still afraid of seeing a creepy, long-haired girl crawl out of my television. Thanks to Paramount Pictures' latest stunt, I won't be overcoming that fear anytime soon.

To promote upcoming sequel, Rings, Paramount Pictures, the company behind 2002 horror movie The Ring, brought to life one of the most disturbing moments in the film.

Unsuspecting TV shoppers go the surprise of a lifetime when an otherwise normal shopping experience turned into one of my worst nightmares. And as expected, most were spooked by the prank. Some even ran away, screaming.

What could possibly have a bigger impact in getting people excited for an upcoming movie than having them experience it first hand . . . even if they did almost pee their pants?