Snapchat Brings its Brand Experience to the Real World
One of the many challenges for digital-only brands is how to engage people beyond the screen. Snapchat meets this challenge head-on in a big way with it’s new Spectacles product. Sold in a custom designed vending machine called Snap bot (which looks like something from Hitchhiker’s Guide to the Galaxy), Spectacles are a funky, colorful pair of sunglasses with a camera and Bluetooth connection to your smartphone. Look hip and post pics from the beach at the same time!
Retailing at $130, Spectacles are generating serious buzz and pairs are going for up to $1,000 on the secondary market. Snapchat scores a big win by extending its brand experience as a physical product that is fun, relatable, and share-worthy.