Run for your Bun!



David Lloyd Clubs, in collaboration with the British Heart Foundation, has set up a café that only allows its customers to pay with exercise. Place your order at the "Run for Your Bun" counter and you will receive a receipt with the exercises you will be doing. Finish the workout and you will get you lunch.

The idea is to encourage sedentary city workers to get some exercise into their day. The average office worker spends 90% of their working day sitting down and almost a third of those with desk jobs (28%) will eat lunch at their desks every working day.


The six-minute workout consists of one minute of various exercises with a 30 second rest in-between. Sure, this is a brand experience that might have you cursing under your breath at the time, but you'll thank them later . . . truly from the heart. 

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites