With a new (cap) twist on an old way to communicate, Coca Cola turned the old "message in a bottle" into an interactive experience. Consumers who buy special bottles of Coke can record any message they want through the cap and then simply plan the hand-off to their loved to create an even more meaningful experience around sharing a coke than simply personalizing the bottle with their name. Always great to see a brand constantly challenge themselves to evolve a successful campaign.
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