Trading on its well-worn catchphrase “Gimme a Break…”, Kit Kat goes one extra this holiday by enlisting the help of none other than Santa Claus himself. Not content to just deliver Kit Kat bars as gifts to a few lucky hard-working people, Santa actually takes over their jobs for them so they can enjoy a real break as well.
This feel-good spot aligns the brand with the warm spirit of giving around the holidays in a clever play on its core messaging, which centers around sharing a Kit Kat with friends and family. Break me off a piece!
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