Honda Brings Holiday Magic to Kids in the Hospital

Virtual Reality technology is pretty cool in and of itself, but what better way to use it than by bringing holiday joy to sick children? Take a look at Candy Cane Lane, a VR experience produced by Honda that immerses kids in a snowy landscape while a sleigh pulls them around to watch the holiday lights.

Creating emotional experiences is a powerful way for brands to connect with people. For these kids and their parents, Honda will hold a special place in their lives. For Honda, it’s a heartwarming PR story that aligns their brand with a deeply touching subject during the holiday season.

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