With a category as busy as craft beer it can be hard to stand out. Typically when a craft beer brand thinks about the experience they want their brand to deliver their customers, they focus on creativity (in taste, names, and artwork) or creating scarcity for bragging rights. But what if drinking a beer became about so much more than beer? What if it could help the environment in addition to being all the things you love about craft beer? That's exactly what Saltwater Brewery did.
See, Americans drank 6.3 Billion gallons of beer last year - 50% from cans, of which most of the plastic those 6-packs come in end up in the ocean. Even if you cut the plastic rings, the sea animals will still eat the plastic and kill them. In fact, over one million seabirds and 100,000 marine mammals and sea turtles die every year because of this. And, at the rate we’re going, there will be more plastic than fish in the sea by 2050.
To help halt this devastation, Saltwater Brewery developed edible 6-pack rings that actually feed the sea animals. If other breweries and large beer companies catch on, they could be savings hundreds of thousands of marine lives.
Have a beer and save the ocean!!! I'll do my part.