Christmas is a hectic and incredibly busy time of year, especially for parents of young children. It’s easy to forget batteries for all those new toys, which undoubtedly has made for many a tearful Christmas morning. What better way to counter this negative experience than with Duracell Express, an on-demand free battery delivery service launched to serve a few midwest markets on Christmas Eve.
Acknowledging their product can sometimes be a source of frustration, Duracell scores a win by anticipating customers’ needs and delivering their positive message in an innovative way. Even though the Duracell Express only served a limited number of markets, the brand gets a sleighful of great PR and share-worthy content for their YouTube channel to keep the message going all year long.