Call an Uber...with your bag of chips?
In partnership with Uber and Mothers Against Drunk Driving, Frito-Lay created a limited edition Tostitos "Party Safe" bag, equipped with sensors that are able to detect small amounts of alcohol on a person's breath. If any alcohol is detected, the bag will display a red steering wheel with a "Don't Drink and Drive" message and a $10 Uber code. To take it even further, Frito-Lay equipped the bag with near-field communication (NFC) technology, which allows consumers to simply tap their phone to the bag to request a ride, AdWeek reports.
So chip back, relax, and enjoy that Super Bowl party -- and your free Uber ride home!