Call an Uber...with your bag of chips?

Without a doubt, Super Bowl Sunday is one of America's drunkest days. According to the National Highway Safety Association, 45 drunk-driving related deaths occurred on game day, 2015. This year, Frito-Lay wants to help party-goers get home safely by turning a common party snack into a beneficial (and hopefully life-saving) experience.

In partnership with Uber and Mothers Against Drunk Driving, Frito-Lay created a limited edition Tostitos "Party Safe" bag, equipped with sensors that are able to detect small amounts of alcohol on a person's breath. If any alcohol is detected, the bag will display a red steering wheel with a "Don't Drink and Drive" message and a $10 Uber code. To take it even further, Frito-Lay equipped the bag with near-field communication (NFC) technology, which allows consumers to simply tap their phone to the bag to request a ride, AdWeek reports.

So chip back, relax, and enjoy that Super Bowl party -- and your free Uber ride home!


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