Bacardi Innovates with Instagram DJ Experience

Using Instagram’s new Stories feature, Bacardi gives their followers the ability to play DJ with this fun interactive experience. You control the music mix by tapping back and forth on the story timeline, while Bacardi keeps visitors engaged with the brand for much longer than they would with a simple static photo.

Entertaining and incredibly share-worthy, this is a great example of how a brand can leverage social platforms in interesting ways that build loyalty and mindshare.

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