Weeks before the Super Bowl, KFC is getting fans ready for the big game — the one where a bucket of KFC is practically required — with a game of its own. The “KFC Fried Football Frenzy Challenge” combines America’s love of football, KFC, and social media by using Instagram in a unique way that creates an immersive brand experience rather than just as a platform to disperse content. In "choose your own adventure" style, users start with the first image on their Instagram account and try to coach their team to greatness by choosing their next move using several other branded Instagram accounts. You can choose between different plays like “@KFC_crispyrun,” and @KFC_potatopass to ultimately (hopefully) score a touchdown. Now grab the pigskin (extra-cripsy of course) and score one for the Gipper!