Herman
Miller, the 93-year-old legendary design company, just opened what it’s calling
its first retail store. But for anyone who’s ever salivated over photos in
shelter magazines and interior design sites, the 6,000 square foot space is the
Barbie Dream House come to life. The idea isn’t just to sell you furniture and
accessories; it’s to immerse you in the experience of the Herman Miller lifestyle. It’s all part of the company’s “Shift”
strategy, designed to transition from its workspace design roots to a lifestyle
brand. Herman Miller ECD Ben Watson approached the project by asking “what does
nirvana look like?” Mission accomplished. The environment is pure heaven.


1 comment:
Peoples presented lots of dissimilar art pieces, types of furniture, and fittings, but not any lengthier! Many millennials favor exposed spaces and functionality to useless buntings.
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