Do you want to BE a snowman.......?
My Dad traveled a lot for work when I was kid, but always brought us kids back gifts from his travels. I loved when he traveled during the holidays, because that usually meant that a See’s Candies kiosk would be at the airport and caramel lollipops would be coming my way! Well now not only are kiosks a thing of the past, but now customers can be transformed into snowman at the See’s Candies shop in San Francisco International Airport. Yes, a snowman. As customers approach a TV screen, they are shown in a snow-covered store and are eventually transformed into a snowman. The customers body movement is reflected in the image on the screen. Sales have been said to rise 34% with this unique experience, as customer stay inside the store twenty times longer than usual. Brick and mortar stores need to have more interactive experiences like See’s Interactive Snowman Experience, because obviously its working! Not only are sales increasing, customers are spending more time in the store, but they are providing an experience that customers won’t forget and will share with others.