Making old technology new again


In Sao Paulo Brazil, not everyone has a smartphone, so checking bus schedules, routes and arrival times online is not an option. In support of its Red Bull Basement Festival, "celebrating ideas that hack the city for the better," the drinks brand utilized geo-location, toll free access to the 25,000 payphones across the city and OOH advertising to offer the service free to everyone - a great example of a brand understanding its market and improving on their existing experiences in a valuable way. How do you say "Thanks Red Bull" in Portuguese?

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