For Disney, the medium is the magic

It's no surprise that a blog about Customer Experience is talking about Disney. Those OG CX marketers know exactly how to create magic for kids and adults alike. And how to put a pretty hefty price tag on it. (Are you with me parents?)

What's interesting here, is how Disney brings the magical moments outside the gates of the park and off the screen for this OOH / Augmented Reality / Guerrilla activation combo platter. (See the video below)

It's a great example of bringing a brand's message to life through technology that enhances--not replaces--a bigger insight. And how to turn any consumer touchpoint--in this case a lowly transit shelter--into a stage for a meaningful Mouse-filled experience.