strength has no gender
This new campaign from Brawny, in honor of Women's History Month, does a great job of honoring all the awesomeness that are women without pandering or trying too hard or seeming too desperate . . . all of which can be hard to pull off in this biz. The campaign, using #strengthhasnogender, highlights four real women working in fields traditionally dominated by men, all donning that iconic Brawny plaid shirt for nice, subtle branding. Check them all out!