social and kohl'd

Kohl's is really throwing their weight behind digital marketing and integration in to tv shows. Did you notice Kohl's strategy for the Oscars? They recreated acceptance speeches from the past with a bit of a twist. Those ads ran during the live show and drove people to a live Periscope broadcast. It's a breath of fresh air seeing old media drive to the new, rather than the other way around.

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  • Breakfast of Tuesday, March 08, 2016 8:22 AM
  • Posted by Cory

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