ikea's everyday acid trip

If it's your first apartment, you have kids who will destroy everything, or you aren't willing to spend $1,000 on a coffee table you probably have been to and purchased from Ikea. The labyrinthian furniture shop is running a new set of ads in the UK that are a little trippy and playful promoting their children's dress-up line. The ads are just a little confusing with a family realization at the end and do a great job of capturing attention.

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