donate your sperm in the name of creativity

Belgium is apparently very protective of their creative heritage . . . like REALLY REEEEEALLLY protective. So protective that when they noticed a decline in students enrolling in creative fields, they launched this campaign featuring Belgium's top, most award-winning ad creatives donating their sperm or eggs in order to keep creativity alive for future generations. Nope, this is not a joke. It's not a dramatized PSA to get students to embrace creative fields. It is so very, very real. Hope for their sake that creativity is truly genetic, and we hope Belgian kids aren't anything like American kids who usually want nothing to do with the one thing their parents want them to do.

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