Tuesday, January 05, 2016
claw game throws shade at cancer



The innovation around OOH placements continues to grow at a lightening speed. To drive awareness around skin cancer, the Cancer Institute NSW, JCDecaux, UM and Soap Creative created a super fun claw machine that dispenses sunblock at bus shelters. Baz Luhrmann's classic song isn't cutting it anymore.

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posted by Stephen Palinkas @ 8:00 AM   0 comments

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