claw game throws shade at cancer

The innovation around OOH placements continues to grow at a lightening speed. To drive awareness around skin cancer, the Cancer Institute NSW, JCDecaux, UM and Soap Creative created a super fun claw machine that dispenses sunblock at bus shelters. Baz Luhrmann's classic song isn't cutting it anymore.

Labels: , ,


Post a Comment

<< Home
  • Breakfast of Tuesday, January 05, 2016 8:00 AM
  • Posted by Stephen Palinkas

Now your brand news diet is
chockfull of tasty tales of
Customer Experiences (CX).
Served-fresh every morning for
your daily recommended dose of
marketing inspiration. Never
sugar coated. May contain nuts.

Archives | Look back at these past bites
Topics | Taste all of these flavors