Old Spice has secured itself as the most outlandish advertiser in the health and beauty category. They continue their outlandishness with a new Old Spice guy. This time, he finds himself on a whale practicing tennis and baseball at the same time. The commercial features a moving soundtrack with insightful sounding voiceover. So much so that if you aren't paying attention you may miss the fact that it is b@tsh!t crazy. Old Spice, well done yet again.
1 comment:
Old Spice is amazing at branded entertainment. Lexicon Studios is doing much the same thing for adventure/lifestyle companies and technology firms. It works! That's for sure.
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