wipe it away with a lightsaber
You can't go anywhere right now without seeing Star Wars branded everything. Brand integrations have always been a core to the Star Wars strategy, but this time it seems to just be getting silly. In addition to the stickers that you can use to represent the little Ewoks in your life you can now wipe away the rain with windshield wiper covers in the likeness of a lightsaber. After that you can wipe away your tears as the new movie gets spoiled left and right.
Labels: brand integration, merchandise, star wars
posted by Cory @ 9:11 AM
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