hypocrisy and lies . . .
. . . all in a good days work in advertising, right? Maybe, but a UK organization, Brandalism, thinks it's about time someone did something about it, particularly in relation to the COP21 Climate Conference in Paris.
The group took over 600 ad spaces throughout the city and created fake ads calling out, and exposing the truths behind brands that sponsor the conference on their hypocrisy and lies when it comes to good environmental practices. And, they didn't stop there. All the ads have a call for action, encouraging citizens of Paris to protest the conference and push for even the minimal changes needed to keep the planet in good standing.
Very powerful stuff--now if these brands actually do something about it.