anti-drug fail, viral win
Australia's latest anti-drug (weed, specifically) campaign is going viral, but not for the reason Saatchi & Saatchi had hoped for when they created it. It features a sloth playing the role of various pothead teens. The hope was that it illustrated how slow, lazy and useless you are to others when you're a pothead, but instead it got a cult following because . . . well . . . it's pretty frickin hilarious. How they did not see that is beyond us!