Ello made a big splash when they entered the social space. They caught the attention of every early tech adopter and social marketing blog when they announced that they were running a social network that would never run ads or take money from advertisers. It turns out that Ello is still around and they have a plan when it comes to getting income to keep the doors open. They are going to let people sell you stuff, but those aren't ads... they are going to be product listings. Is it brilliant or just an effort to mash up two things that just don't belong together?