a billboard to buzz about
Cheerios can tell us they use real honey in their delicious Honey Nut Cheerios, but it's a lot more impressive when they show us with this amazing living billboard in Orlando housing over 100,000 working honey bees.
This 3 story structure was created in partnership with a local bee keeper and produces over 25 gallons of honey housed inside the letters "Made with real honey".
Not only is it brilliant advertising, but it's delicious, and all those bees are great for the environment. Well done!