This new Halloween experience from Target is scary good! Get it? Scary good? Meh. Anyway . . . What's so good about it is it embraces a boatload of new and super effective marketing tools. It's story telling vs. advertising, it's VR, it's 360° video, and it's in-experience shopping all in one. All you have to do is go inside the house and explore the rooms from there for related products. And don't worry, it's family friendly so it's not actually scary at all.